Overseas Or Not? A Customer's Response
09 July 2013
Dear Farm Direct
I thought that I'd drop you a line to explain why I voted against the idea of Farm Direct selling imported foods, even if they are fairly traded.
The aspect which attracted me to FD in the first place was the notion that the produce would be British. Not only should we support British producers but we should also celebrate the best of British food as its reputation has taken a battering over the years. If FD does decide to sell imported produce it will, in my opinion lose its unique selling point and will then bear direct comparison with say Abel and Cole. This was the very reason I decided not to buy from Abel and Cole.
As a supporter of the Slow Food Movement principles and its initiatives such as Terra Madre, I do believe that help should be given to those who need it to become self-sufficient in order to live their lives and raise the families in healthy and progressive environments however, there are other ways of achieving these ends.
In summary, not only do I want to see good British food lauded but I also want to see the environmental damage of long haul transportation minimized.
Don't lose your USP!