Farm Direct is committed to protecting your privacy. This privacy policy (the “Privacy Policy”) sets out how Farm Direct uses and protects any information that you share with Farm Direct when you use the Farm Direct Website.
Should we ask you to provide certain information by which you can be identified when using the Farm Direct Website, then you can be assured that it will only be used in accordance with this Privacy Policy.
Changes to this policy
Farm Direct may change this Privacy Policy from time to time by updating this page. We will notify you of any such changes within our newsletter, which will be deemed to constitute valid notice. If you are not subscribed to our weekly, monthly or annual newsletter you may check this page for future updates on your own initiative.
What we collect
We may collect and process the following information about you:
-
information that you provide by filling in forms on the Farm Direct Website including name, contact details and demographic information such as postcode, preferences and interests;
-
order details;
-
any correspondence between you and us;
-
any surveys that we may ask you to complete;
-
details of your visits to the Farm Direct Website and the resources that you access, including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise;
-
information about your purchases made via the Farm Direct Website.
What we do with the information we gather
We use this information to understand your needs and to provide you with the best service possible. In particular, we use this information for the following purposes:
-
To provide the service of fulfilling orders placed by our Website
-
to administer our site and for internal operations, including data analysis, testing, research, statistical and survey purposes;
-
to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
-
to notify you about changes to our service;
-
to make suggestions and recommendations to you about goods or services that may interest you if you choose to opt in to these communications.
How long we keep information
We keep information for as long as necessary to comply with legislation or to fulfil the purpose for which we collected the information. Order data is currently kept for 7 years according to legal requirements and this timescale will change in line with any new directives.
Marketing
We may use your profile data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. We only use the data you provide to us directly for this purpose.
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
We only send electronic marketing - such as email marketing - to people who have previously bought products from us, or who have registered with us through our Website and this is in our legitimate interests. We will always offer a way out of receiving this marketing when you first purchase our products and in every marketing communication afterwards.
Where you have registered with us on our Website and have opted out of our newsletter, you will receive transactional emails that pertain to your purchase. These include a welcome email, receipts for your purchases and reminders to check out if you have left items in your basket. These emails are not considered marketing.
Where you have registered with us on our Website you also agree to receiving occasional offers from us (never more than 6 emails in one year) relevant service updates as well as an email with an anniversary discount code. We refer to these emails separately as ‘Offers & Discounts’, ‘Anniversary Discount’ and 'Service Updates'. You can opt out out of receiving these emails at any time you wish by accessing your email settings under your ‘My Account’ page on our Website.
Where you have registered with us to hear an update when we deliver to your area we will only contact you expressly for this purpose. To receive any other marketing you will need to sign up for our newsletter.
Phone Calls
We will never use your provided phone number to call you for marketing purposes. We do not record phone calls. We will only connect your phone call to your customer profile in the event that you explicitly ask us to do so with information provided by you during the call, for purposes of performing a one-off customer service on your behalf.
You will receive text messages from us with updates about the delivery of your order on the day of delivery. The driver who is responsible for your delivery may call you if they are unable to locate the address that you have provided in your account.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place specific procedures to safeguard and secure the information we collect online, such as pseudonymisation, encryption, access restrictions and retention policies.
We also ensure that all of your personal information is only stored and handled within the European Union.
Cookies
Visiting the Farm Direct Website with your browser settings adjusted to accept cookies tells us that you want to use the Company's products and services and that you consent to our use of cookies and other technologies to provide them to you as described in this Privacy Policy. See below for information on how to modify the settings in your device to notify you when you receive a new cookie and disable cookies altogether.
Cookies and how we use them
A cookie is a piece of information that a Website puts on your computer so it can remember something about you or your device at a later date. We use cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site. We also use cookies to show you more personalised advertising, including Farm Direct ads on other websites.
By using our site, you agree to our use of cookies. This policy explains what cookies, including third party cookies, we use on our Site, and how you can refuse or withdraw your consent to cookies.
You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.
The cookies on this Site are either set by us or by our third party partners and fall into two categories: Our Cookies & Third Party Cookies.
Our cookies
We want to ensure we provide a good experience, so we have cookies that allow us to remember that you are logged in, so you don’t have to log in each time you visit our Website. We also serve cookies that remember what kind of device you are using (mobile, tablet or desktop) for a smoother user experience. We also use cookies to enhance and personalise your experience while using our Website.
Third party cookies
Google Ads - tracks pay-per-click advertising conversion and manages data for targeted advertising. See https://policies.google.com/technologies/ads
Google Analytics - collects statistical information about how you use the site so that we can improve the site (learn more at https://tools.google.com/dlpage/gaoptout ) and collects statistical information for display and search retargeting. as well as collecting anonymous demographic data and interest targeting to serve online advertisements. (read more here: https://policies.google.com/technologies/ads )
Facebook - Gathers data on pages viewed and actions completed to make recommendations via advertisements when browsing Facebook. https://www.facebook.com/policies/cookies/
Please note that if you adjust your internet browser settings to refuse the setting of cookies, you may not be able to access or use fully certain parts or functionality of the Site.
Cookies and browser settings
The help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.
Links to other websites
The Farm Direct Website may contain links to other websites of interest. However, once you have used these links to leave the Farm Direct Website for another website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites, which will not be governed by this Privacy Policy. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
We never sell your details to third party companies. Your personal details will only be used by Farm Direct in accordance with this Privacy Policy. We may disclose your personal information to third parties as follows:
-
In the event that we sell any of Farm Direct’s business or assets, we may disclose your personal data to the prospective buyer of such business or assets.
-
If Farm Direct or substantially all of its assets are acquired by a third party, in which case personal data held by Farm Direct about its customers will be one of the transferred assets.
You may make a request under the Data Protection Act 1998 for details of the personal information that we hold about you. For multiple requests, or requests in a format outside the standard process, a fee of £10 will be payable. If you would like a copy of the information held about you please write to store@farm-direct.com.
You are responsible for ensuring that the details you provide to us are correct and complete. If you believe that any information we are holding about you is incorrect or incomplete, please email us as soon as possible, at store@farm-direct.com. We will promptly correct any information found to be incorrect.
If you wish that we no longer should hold any information on you, you can close your account when logged in to the Website under ‘My Account’. We can also close your account for you if you email your request to store@farm-direct.com or call us on the phone number stated on the Website. After closing your account we will no longer hold any of your personal details and you will no longer be able to order any Products from us until you register a new account.
Contact
Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to store@farm-direct.com